Positive January Property News for Sellers
JUST IN, a positive housing market update from Rightmove. The first week of the year saw a +5% rise in buyer activity and a 15% jump in new properties coming to market, compared to the same period last year.


- Average new seller asking prices rise by 1.3% (+£4,571) month-on-month to £359,748, the biggest December to January increase in prices since 2020, though average prices are still 0.7% lower than at this time last year
- There has been some tentatively promising activity in the first week of the year, markedly stronger than a year ago, as more prospective buyers and sellers seem to have the confidence to get their 2024 moving plans started early:
- The number of new properties coming onto the market for sale is 15% higher than in the same period last year
- Buyer demand in the first week of 2024 is also 5% higher than in the same period last year. However, competitive pricing from sellers is still vital, with the number of new properties coming to market outpacing the rise in demand.
- The number of sales agreed is 20% higher than during the first week of last year, indicating a strong return of buyer confidence when compared with the unsettled post-mini-Budget period a year ago.
- Since Christmas, Rightmove has seen nine of its ten busiest days on record for people getting a Mortgage in Principle to see what they can afford to borrow, another early sign of movers getting their 2024 plans in place.
- The average 5-year mortgage rate is now 4.86%, compared to 6.11% at the July 2023 peak. While there may be more surprises to come, early indicators suggest a more stable year for the mortgage market after its volatility from September 2022 onwards.
- The average price of property coming onto the market for sale rises by 1.3% (+4,571) this month to £359,748. Prices typically rise from a quiet December into a busier January, but this price rise is the largest for January since 2020, and more than double the 20-year average of +0.6%. Average new seller asking prices are still 0.7% lower than last year, highlighting that many new sellers are being realistic about their expectations as the market continues to recover from the impact of volatile mortgage rates.
- However, the jump in the number of properties coming to market and the strength of this month’s price rise also show that new sellers are more confident about the outlook for the year ahead. Rightmove’s early snapshot of buyer and seller activity since the start of the year is tentatively promising for those looking to get their 2024 moving after a hesitant 2023



Rob Moir
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